Common SEO Mistakes: Basic Edition has 25 of the most basic common SEO mistakes that people make over and over again. It is easier to understand SEO by knowing what the mistakes are and avoiding them rather than learning SEO techniques that are no longer valid.
SEO techniques are constantly changing and it can be dangerous to use techniques from an old book. What rarely changes in the SEO space are the mistakes! Common SEO Mistakes: Basic Edition is a compilation of the 25 Basic Search Engine Optimization Mistakes That Can Kill Your Business!
This book is designed to help you understand the importance of avoiding SEO mistakes. Search Engine Optimization is a tricky subject and I decided to take a different approach with this book than a lot of the books that are out there. This is because sometimes you need to know what you are doing wrong first before you can understand how to fix it. The challenge with a lot of the SEO books is they try to teach you what SEO is and then let you go and do it. For many this can help them up to a certain level and then hurt them as time goes on. This is because SEO is always changing so the good techniques that are learned from a book that was written a month ago could be bad techniques today. However, the one thing that rarely changes are the SEO Mistakes.[Read More]
Learn More About Gonnello SEO:
There seems to be a lot of talk about SEO, which stands for Search Engine Optimization, SEM (Search Engine Marketing) and PPC (Pay Per Click). It seems that everyone these days are an “SEO Expert” but the reality is that they are not. In fact, most of these so called experts these days are selling you nothing but SEO Snake Oil. It comes with lots of promises but little results. This is because they tend to rely on quick fixes that become outdated very quickly.
Scott Gonnello has become one of the best SEO Consultants in the America. He has been working with companies from around the world for many years and has developed a solid foundation as a business consultant. Scott has an extensive foundation dealing in with different markets on many levels including, Search Engine Optimization (SEO), Search Engine Marketing (PPC which stand for Pay Per Click), Web Site Analytics, SEO Web Site Development and many other important business practices such as Vision, Mission, Goals, Strategic Planning, Branding, Customer Service and more.
Take the time to learn of the many ways that Scott can help your business succeed in these difficult economic times. Here are some of the services Scott offers:
Search Engine Optimization (SEO):
This is the latest phrase or buzz words for web sites in the business world. It is confusing because there are so many people saying contradicting things about it. SEO is about understanding the market you compete in and getting your web site to the top in the search results for that market organically, (without paying for it). Considering there are usually thousands, if not millions of search results, it can be challenging to be one of the 10 on the top page. To achieve this you need more than just adding some back links, or videos, or even a “Plug-In” to your web site. You need a website built with a strong architectural foundation that guides the search engine spiders through your site and shows them what they need to see.
Search Engine Marketing (SEM):
Search Engine Marketing is otherwise known as Pay Per Click (PPC). This is great tool for those who can never seem to get on the top pages of the search results. The good news is that you can buy your way to the top. The bad news is with PPC only one out of 7 people will actually click on your link verses SEO achieves a seven out of eight click through rate. PPC also adds no value to your web site’s ranking so once you stop paying for PPC you go back to no being found again. Having said that, PPC does have its usefulness in the business world.
Web Site Analytics:
There are many analytic software tools on the market that can help you improve your web site. These programs give you a wealth of information that comes from analyzing your site on many different levels such as visits, pages read, time on site, bounce rates, geographical data and so much more. All this information can be used to improve your site on a daily basis, however, many companies fail to utilize the power in this data and end up loosing ranking and ultimately this harms their market share. An effective daily Analytics review can be achieved very easily.
SEO Architectural Web Sites:
Anyone can build a great looking web site but there is no guarantee that it will be found on any search engine. There are many large companies that have cookie cutter templates for building your own site. They are cheap and look good considering that’s not what you do for a living. They sell you on price and simplicity and for many uninformed business owners they think this is all they need to succeed. It is not. Scott builds SEO Architectural Web Sites that are made specifically for working with search engines. This means they get found by your potential customers. Learn more . . .
Important Business Practices:
There are many of the “Old School” business practices that are still very important for any business to maintain. These are things like Business Vision, Mission and Goals, Strategic Planning, Branding, Customer Service and many more. Scott W. Gonnello has been providing Consulting, Business and SEO Coaching and Motivational Workshops for companies and individuals from around the world since the 1980’s and has incorporated use of the internet to strengthen a company’s foundation.
The business world is moving faster and faster these days that it doesn’t take long for a company to out pace its competition, or worst, the competition to outpace your company. Keep up with the economy or you won’t be in business anymore. Let Scott W. Gonnello show you how.