Why You Need Search Engine Optimization in Sarasota

Do you ask yourself why you need Search Engine Optimization in Sarasota area? The reason is this. You are in business. You’ve heard about SEO and think you can do it yourself. Sounds easy. But Search engine optimization is a powerful tool and if not handled correctly can work against you.

SEO isn’t new. Yet many business owners, CEOs and managers haven’t formally been taught the importance of good SEO for online business. The market is highly technical and sophisticated and if you can’t wrap your head around it, you are not alone.

Gonnello SEO located in Sarasota and serving the Sarasota area has a list of reasons why search engine optimization is so important.

Search Engine Optimization is a great idea because:

1. SEO Is Not An Expense, It’s An Investment
An investment with a high return. If your site is showing up on any other page except the first page, you are leaving money on the table. Lifting your rank to the top 3 spots on the first page where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO returns can be stupendous when you get it right.

2. SEO Never Shuts Down
It’s the employee that works 7 days a week for 24 hours a day. Its job description is to drive traffic to your site and it does not let you down. Search engine optimization lavishes attention on your sales, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.

3. SEO Is A Crucial Part Of Your Marketing Mix
The importance of SEO for marketing any business should not be overlooked. SEO is the master for pulling in prospects and can help boost sales by generating clients.

  • SEO will increase your sales without proportionately increasing your marketing costs.
  • SEO grows profits exponentially and over time.
  • SEO can further all your business goals at a better Rate of Return than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.

4. SEO Impacts The Research/Buying Cycle
Assuming that everybody has heard about your brand or thinks you’re the best place to buy can be a very costly mistake. People are constantly researching good deals and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times when consumers spend their money more cautiously.

SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are and directing them towards solutions you offer them.

5. SEO Isn’t an Added Benefit–It’s An Important Ingredient
Take SEO into consideration even while planning your website structure, content management system (CMS), URL syntax and Web design gives the best results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along with a ‘buying slope’ and preserve old rankings that took years of work to achieve.

You’ve spent a fortune on your new website, the last thing you want is to listen to a consultant who asks you to invest more money to be visible on search engines. But Google needs help in understanding your business. SEO that’s woven into your site’s DNA can help showcase your business on search engines in the best possible light. Unless people can find it, your website is good for nothing. SEO plays an invaluable role here.

6. SEO Does More Than Drive Traffic
There are over 200 ranking factors and algorithms that change many times every year. CMS code is just a fraction of the whole. By providing the right framework for your site, an SEO friendly CMS can help. But it takes a lot more to dominate search engines.

The leading factor is content. Content is king. The devil is in the detail–keywords, neighborhood and your overall marketing mix.

7. SEO Leverages Social Sharing
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile or in a tweet or share. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light. SEO gets your business found, noticed and loved.

8. SEO Builds Trust & Credibility
SEO can strengthen your brand, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe you’re the best. Your website’s title and meta description tags can telegraph a powerful statement that strengthens your brand while helping communicate a marketing message that’s in line with your strategic business goals.

9. SEO Helps Build Your Brand
Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it’s time for a purchase. SEO can help speed up your branding campaign and make you memorable.

When more people visit your site, get familiar with your business and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic.

10. SEO Is A Long-Term Strategy
SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that’s the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing with a ‘short term’ focus… it delivers an ongoing Rate of Return over the long term as well.

While PPC and other advertising methods are quick at driving Web traffic, they are also expensive. Also, in the Tamar 2008 Search Attitude report, 91% of survey respondents said they preferred natural search results while looking to buy a product or service online. SEO can ensure you grab these plum spots.

Gonnello SEO is a great asset in developing your business. Our SEO strategy in growing your business can take your company to new heights of profitability, branding and success. Your decision to hire a Search Engine Optimization Company is based on logic and hard data. You work hard to develop your business, now you need us to work hard to make it profitable.

Contact Gonnello SEO in Sarasota, Florida and the following areas, Sarasota, Bradenton, Siesta Key, Longboat Key, Osprey, Nokomis, Venice, South Venice, Vamo, Ellenton, Palmetto and Lakewood Ranch.