The Google Analytics Percentage of New Sessions report is a great way to see how well your messaging is doing for new potential customers. The higher the percentage is a good thing. This means you are reaching out to brand new potential customers.
Let’s say 100 people came to your website for the very first time in the last 30 days then you would have a 100% rate of new sessions. Now let’s say that 30 of those users came back again within that 30 day window. They would be considered repeat users so your new sessions would now be 70%.
These numbers are relative. If you are trying to grow the new users to your website a low number is bad. But if you have a membership site where the same people come back day after day then the percentage will be a lot lower. Likewise if everyone in the office are on the website throughout the day then that can skew the numbers lower.
For many Sarasota businesses they have a higher percentage rate because of the type of business they are. Service related companies like plumbers, flooring, AC repair, etc. don’t have a lot of repeat traffic because once their issues are solved they don’t need their services. So a higher number is great.
As for the spammers and scammers these don’t effect the numbers too much but it is still good to see the true numbers!
More Google Analytic Information
Do you know what all the Google Analytic reports actually mean and how to interpret them, or even if, or why they are important? There is a wealth of knowledge in your analytic reporting and it can be the difference between making or breaking your company! Click on any of the data images below to learn how to interpret them properly.
Gonnello SEO is Sarasota’s SEO Experts, helping companies locally and globally with their Google Analytics. We can help your company with a variety of services from basic to high level strategies for your company’s growth. Contact us today for a free consultation and review of your Google Analytics and make sure you are seeing the clearest picture for your best success.