In January I brought you the changes Google implemented that caused a lot of front-page sites to drop in rank. We continued to work the back end of SEO in order to keep sites current with these new trends. Search Engine Optimization Trends for 2020 have continued to change and evolve. Gonnello SEO is keeping an eye on Google anticipating more changes. We continue to plan, test, and implement strategies to keep websites on top of the search engines.
One of the main changes that Google is putting a lot of energy into is entities. As Google gets better and better with understanding natural languages, the content on your site can become much more fluent. This is because Google can determine relationships between words and the various meanings when used together. Achieving this level of processing and understanding of entities is amazing.
Google states that entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.”
Entities are more than names, places, or things. It’s how they work in relationship to one another. If you were to type in “red wagon for sale” in the search engine, Google would give you several different options based on the color being connected to the wagon being connected to “for sale” and where you could buy red wagons. If you wanted to put in a person’s name such as George Washington, you would see that Google would deliver Geroge Washington, 1st President of the United States. You would also get at the top of the search engines, Revolutionary War, Mt. Vernon, and other related content that is tied to Geroge Washinton.
How does this affect you?
To keep your business current and on top of the search engines, you need to focus on the right balance between online and offline relationship building. Branding what your business is about and what it means is very important.
Make sure your content addresses the questions typed into the search engine box. If they are asking for organic dried fruit, and you sell it, make sure you state that you sell the best organic dried fruit that will keep you healthy, because more than likely that is what your customer wants.
Leave the SEO to Gonnello SEO
Gonnello SEO has been serving the Sarasota area for over 15 years. We have been very successful because we understand that Google changes it’s search criteria and search engine optimization paradigms constantly. If businesses want to stay ahead of the competition they need to be aware of them. For our clients, we include implementing constant changes as part of their SEO services. We keep an eye out for the changes and help our clients rank at the top of the search engines.
With the constant changes and new developments, it important for Sarasota business to keep their websites current at all times. In order to be found and to keep a constant stream of traffic coming to your site, you need a solid SEO company that understands how to quickly make adjustments.
Call us for a quote today at
Local Reputable SEO Company – Gonnello SEO
Contact us Sarasota’s Best SEO & Web Design
Sarasota, Florida, and the following areas, Sarasota, Bradenton, Siesta Key, Longboat Key, Osprey, Nokomis, Venice, South Venice, Vamo, Ellenton, Palmetto, and Lakewood Ranch.