Search Engine Optimization

SEO is the latest industry term for getting a website onto the top page of a search engine. You “optimize” a website to make it more search engine friendly and that means the search engines find the site and like what it has to say. It then compares that website to millions of other sites and places it somewhere in the order of “expertness.” The more expert the site the better the ranking and thus better placement on the search engine results page.

Keep in mind there are on average only 10 results per page so to be one of the ten on the top page out of the thousands, sometimes millions of results is a big deal. In fact, some companies spend millions of dollars a year to be there, which is only a fraction of what they make by being there!

Gonnello SEO is a Search Engine Optimization (SEO) company that specializes in creating and maintaining search engine friendly websites for our clients. We then coordinate all marketing and branding efforts around the core of their SEO to get the greatest results from those efforts – and the results are impressive.

Take the time to learn about Search Engine Optimization by clicking on the links to the right. you can learn about the search engine overview, SEO overview, and a host os services that Scott W. Gonnello offers that can make your company more successful.

What is SEO?

SEO is creating or “optimizing” a website so that it communicates with search engines such as Google, Yahoo, BING, etc. This process helps that website get on the top pages of the search engines.

Gonnello SEO helps “optimize” our client’s websites to make them more search engine friendly and that means the search engines find the sites and like what they have to say. Then they compare those websites to millions of other sites and ranks them somewhere in the order of “expertness.” The more expert the site the better the ranking and thus better placement on the search engine results page.

False SEO Hope

Most people think that if they have a website then it will get to the top page of a search engine. They could be on the top page if they have a properly built and maintained website but most companies don’t. The false hope is that eventually, it will somehow magically get there. The sad fact is that most companies rarely get found in the search engines unless you search for them by name, location or phone number (and other false positive methods). This is because the process keeps changing and many companies don’t keep up with the new technology or maintenance of their site. The result is that they get further behind in the search results.

Search Engine Technology

Gonnello SEO understands search engine technology and how to create the right set of circumstances for the right types of results. This is important because the results for every search are different. That means the criteria for top page placement for a DJ is different than a carpet store. Each industry has different standards and you need to know what those standards are before you start doing the SEO work.

Keep in mind there are on average only 10 results per page so to be one of the ten on the top page out of the thousands, sometimes millions of results is a big deal. In fact, some companies spend millions of dollars a year to be there, which is only a fraction of what they make by being there!

Gonnello SEO understands the different markets. We are a company that partners with different industries from around the world. Our work with this variety gives us a deeper perspective on the different techniques needed to help our clients succeed. Our services will help drive more traffic to your website, blogs, social marketing, video campaigns and other forms of marketing. Let us show you how to increase the overall traffic to your website and help you succeed more efficiently.