How Does SEO Work?
SEO is the latest industry term for getting a web site onto the top page of a search engine. You “optimize” a web site to make it more search engine friendly and that means the search engines find the site and like what it has to say. It then compares that web site to millions of other sites and places it somewhere in the order of “expertness.” The more expert the site the better the ranking and thus better placement on the search engine results page.
As Good As It Gets
Optimization is nothing more than making sure your web site is as good as it can be. Having said that, it’s easier said than done. Every piece of your site has meaning including the pictures, codes, videos, tags, url structures, dots, dashes, and the list goes on and on. An SEO expert looks at you site like a detective viewing a crime scene. Every piece of evidence adds up to create a clearer picture. To optimize you have to look at the competition’s website and their competition’s web site and who’s looking for you and the phrases they use to look for you and a dizzying amount of data that helps determine what needs to be done to your site.
Forget The Gimmicks
SEO is not buying a “Plug-In” to put in your stylesheet, or writing a blog or even adding a video. It’s looking at thousands of pieces of evidence and solving the challenge of getting on the top page of Google. In some cases that’s easy and in others that is almost impossible.
Keep in mind there are on average only 10 results per page so to be one of the ten on the top page out of the thousands, sometimes millions of results is a big deal. The smart companies put marketing dollars into being on the first page. This is because you can be in front of potential customers day and night when they are looking for the products or services you offer. That’s better than a magazine that gets thrown away never to be seen again. with SEO you have the potential of being seen every time.
There are billions of web sites out there and fortunately most of them will never get onto a search result. Fortunately because if they all did it would be harder to get your site onto the top page of the search results! Most of the sites out there are done by non SEO web developers. Usually it’s built and maintained by someone in the office using one of those web site super stores where they boast about the millions of web sites they host. These are made for the masses and not for the successful. Basically they lack many important architectural features that work with the search engines and end up never being found.
See The Big Picture
True SEO is a lot of work if you want it to be done correctly and there is great value in having it done correctly. In fact, in the end many companies loose more money by not being found on the top pages of a Google search because they don’t look at the big picture. It costs less to have the SEO done correctly then not doing it at all. The smart companies take part of their marketing budget and put it into SEO. This is because SEO will out perform most marketing programs every time!