You have a new website and things are going so far. Then you receive an email that claims their company can boost your rankings.

Are the alarm bells ringing yet? Well, they should be. Reputable SEO companies, do not send an anonymous email or comment on your page to provide a service to you.

Reputable SEO companies will always contact you directly and if your name is on display they will always call you by name. They never promise results they cannot achieve which is a dead give away for the less than reputable sites. But how can you be totally sure you aren’t being scammed even if the email seems legitimate?

Well, one way is that reputable companies have no problem with your questions and will always answer freely what you need to know to confirm what they are doing. In fact, most will insist on having a conversation with you face to face, over Skype or over the phone if it is convenient for yourself. Real SEO companies never hide what they are doing, they are open and honest about the methods they use and you will never feel as though you are beneath their time be you a single user creating a site for your family to a multinational corporation extending your reach, everyone is equally important to the genuine SEO consultants.

Remember SEO consultants worth their salt will not contact you themselves, have high ranking sites that are easy to find and explain what they do in easy to understand terms and/or may be recommended to you by word of mouth by a friend or colleague and never promise what they can’t deliver. Never be afraid to ask questions no matter who you retain to help your site achieve its full potential and be wary of any company who refuses to communicate with you.