Social Media Marketing Plan
Once a strategy is in place a plan should be created in order to set reasonable outcomes. We have seen businesses all over the world rush into the social media marketing craze without knowing what they should be doing. In this economy doing a little work in advance can save companies time, money and a lot of frustration in the end.
Gonnello SEO has been creating social media marketing plans for clients around the globe. In doing that we have found many techniques that work well in some area that eventually come to others in time. In many cases we have been ahead of the curve for successful social media marketing plans.
It is important for companies to take what they have learned from their strategy sessions and apply it to their plan. This way they can follow it and stay focused without second guessing the process. A strong social media marketing plan is an important part of the marketing process. With that comes good news and bad:
Bad news – let’s start with the bad new first. The majority of companies out there in the market place are not using social media marketing properly. They are just showing up on these sites and randomly posting random items with out following a set plan. many of these random posts bring no value back to their website or business. The bad news is that it is costing them a lot of time and money without producing any real results. The bad news is they waste a lot of time on things that don’t produce any revenue, time that could have been more productive elsewhere within the company.
Good news – the few companies that are doing it right are making a lot of money! A company that takes the time to create a strategy and plan will out perform those who do not. The good news is that its not that difficult to create the plan. the good news is that those who do out shine the competition. The good news is that Gonnello SEO is here to make it easy for companies the shine.
Keep in mind that every business is different than the next. This means there are no cookie cutter style programs out there that you can just download and implement. One size does not fit all and falling into that trap can be just as costly. Yes, there are guidelines to follow but they have to be fitted to your specific strategy and business model otherwise you can dilute your company brand.
Once you have your social media marketing plan you need to implement it. To learn more about implementation click here.
Gonnello SEO has been working with all size companies to help produce quality results. If you are unhappy with your social media marketing plan or campaign and would like to learn more about our social media marketing plan, simply fill out our secure contact form and introduce your self.